Innovation on Display at the Comcast NBCUniversal Hackathon


Last weekend, over 180 innovators gathered at Plug and Play in Sunnyvale California for the Comcast NBCUniversal Hackathon.

The theme of for this hackathon was “New Forms of Storytelling Inspired by Emerging Technology.” Participants had the option of competing in 3 challenges for the hackathon: Connected Car Challenge, Content Finds Consumer Challenge and the Universal Pictures Challenge. Each team had the opportunity for various prizes, including a grand prize of $10,000 for the best project of the weekend.


Hackers were given access to footage and resources from various NBCUniversal shows and films. They were able to incorporate these into their projects, which made this a truly unique and exciting hackathon. Most notably, participants were invited to use footage and materials from the upcoming film, World of Warcraft!

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They also had access to hardware, APIs, SDKs and other cutting-edge tech provided by tech partners of the event.


All in all, we had 42 teams demo at the event! It was clear that we had a room full of competitive and dedicated hackers.

A big thanks to all the tech partners involved in the event: thanks to Amazon, Ford, HTC Vive, IBM, Intel, IVA, OSVR, Samsung, thePlatform, Twitter, Uber, Unity, Watchwith, and Wirewax. The materials provided and assistance given to participants were integral to the success of the teams and their projects.

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The tech partners and NBCU MediaLabs team were very helpful to any developers who had tech questions. They helped integrate APIs and troubleshoot tech issues for the teams all weekend.

Also, thank you to the service staff of the venue who kept the coders fed and energized all weekend! We know it isn’t easy

to keep a room of 200+ people fed for two straight days.

The competition was strong, and only a few would go home with prizes. Without further ado, here are our winners of the Comcast NBCUniversal Hackathon!

Winner – Connected Car Challenge: Mobile Minded

NBCUniversal Events - Season 2016

Mobile Minded created a commute app for drivers to learn about the latest films, television and other products from NBCUniversal.

Winner — Content Finds Consumer Challenge: Flixr

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Flixr created an Application that connects you to TV shows based on your ‘Big 5′ personality traits and using IBM’s Watson.

Grand Prize Winner and Winner — Universal Pictures Challenge: Fitcraft

NBCUniversal Events - Season 2016

Fitcraft took home earned Grand Prize and Universal Challenge title by creating a fitness application that will allow you to work out while acting as a main character in NBCUniversal programs. They incorporated the upcoming film World of Warcraft by allowing users to use an orc from the WoW universe as their character.

NBCUniversal Events - Season 2016

This was such an impressive group on display this weekend. Every idea and participant at the event pushed the quality of the teams further. The result was a successful hackathon, with a lot of great ideas that will hopefully live on long after the weekend. We thank all that participated in the event, and we’ll see you next time!

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